Building your personal Brand

From the Wall Street Journal Online - http://ow.ly/4f12

Good article regarding personal branding …

"It used to be enough to walk into a job search with an impressive résumé. If you were really enterprising, maybe you'd have a portfolio to showcase your best work. Now, though, people want a better way to stand out, and that has resulted in the very 21st-century concept of personal branding."